Kenneth Grayer talks about Financial Coaching

The Coaching Industry

The Coaching industry itself is divided into several coaching platforms; such as Executive Coaching, Life Coaching, Entrepreneurship Coaching, Small Business Development Coaching, Money Coaching, Credit Coaching and so on. The one that I can not seem to rap my brain around is the Friendship Coach.  My understanding of Coaching is that a coach is not a friend but a strategic partner. 

Educate to Sell

There are organizations that use the word coaching to sell or license financial products.  We call this platform educate to sell.  Now I'm not say that selling products or licensing products is wrong.  What I'm saying is that if your coach is selling or licensing products you should not consider this individual a coach unless they have the proper Financial Coach training and credentialing.  

What is A Financial Coach: 

In my opinion a Financial Coach is an accountability & strategic partner, a provider of perspective, a motivation partner with an emphasis on forward thinking, a focus partner and an intention partner.

What Skills Should a  Financial Coach poses.

Financial Coaching is about transformation.  In order to transform ones Financial Behavior, a coach should be skilled in Behavior Modification techniques, Change management  skills as a component of Behavior Modification, Motivational Interviewing skills, Adhere to a standard code of ethics & conduct and Basic Coach training. 

 Are The How To's Coaching?

Americans have been bombarded with all the how to build credit, how to invest in stocks, or how to create a budget and so on.  If all the how to books, seminars, workshops on how to build wealth, manage money, build credit, invest in the stock market or create a budget  were working, our debt would not stands at $2.4 trillion - and many Americans are “just making it”, and dealing with huge financial stresses on a daily basis. 

In Summary

Being a Financial Coach takes time, patience and commitment to ongoing research and education.

At FMI we"Create Conversation For Change."  that empowers the coachee to own, and commit to their financial success.